We have covered the basics of Squidoo and my favorite first three modules.
But there are so many more features and modules, so let’s jump right back into Squidoo.

Squidoo requires that you have five or more modules on your lens in order to be listed in the Squidoo search feature. Remember, in all your marketing efforts think “quality over quantity.” Remember also that for your first lens name you should use your company name.

We have made progress by adding our first three modules. Now, what other modules should we add?

Module 4
The Poll Module
This Module allows you to set up a Poll. This is valuable because it is another way to interact and gain feedback from your visitors. For example, in the Food for Everyone Foundation lens we have a poll about different types of gardening.

Module 5
The Zazzle Module
Zazzle is a fun and cool way to help promote your business or Non-Profit. Imagine if you could get your logo and website URL printed: tee shirts, mugs, pens, posters, etc. An amazing website and module! Your entire goal is to get eyeballs on your website. Don’t forget that traditional marketing items such as tee shirts and calendars still work and should still be part of your marketing strategy.

Module 6
Link List module
The link list module allows you to link directly to each of the sub pages of your website with your desired anchor text. This is powerful from both a search engine and a lens viewer standpoint. We suggest that you link to your website and the sub pages directly. For example, you have created a video about your organization and uploaded it to Youtube. You want to them “embed” the video on your website. After that is done you can link to YOUR website page with the video on it.

Quality over Quantity

Again, always think “quality over quantity” in all of your online and offline marketing efforts.

I went a bit overboard and created over one hundred lenses in a short time frame. What I should have done is to create my three to five core foundation lenses and then focused on them for the first month, adding one or two more per week after that.

One of the beauties of Squidoo is that you can create lenses about the sub areas of your niche. For example, the Food for Everyone Foundation is a Gardening Non-Profit so we have lenses about Organic gardening, Sustainable gardening and Container gardening. Create lenses based on your company name and then create lenses around the sub topics of your Niche.

In part three we will discuss how to Network on Squidoo.

Tags: Squidoo