Podcasting
TalkShoe

1. What is a podcast?
A. Audio/video production accessible to others via the internet
B. Google “podcast sites”
▪ Social networking with audio/video
2. Is podcasting a useful marketing tool?
A. Embedded audio/video
▪ On site
▪ Off Site
B. Regular Exposure
▪ Direct interactivity with niche membership = live forum

C. Post production playbacks can attract new members to your niche
3. Anybody can create a podcast
A. Google “podcast sites”
B. Equipment = pc + mic + cam
4. Scott prefers to use TalkShoe because…
A. Suits my niche
▪ Audio without video
▪ Countdown clock
▪ Time zone variable promotion link
B. Powerful promotional tools
▪ Call page with unique url
▪ Followers / bulk emailing
▪ Embedded widgets (aka badges) for playback and promotion
C. Live show window
▪ Customized display
▪ Scrolling text
▪ Flexible and reliable hosting controls

D. Archived episodes
▪ Downloadable
▪ Hideable
▪ Unique url’s
E. Post production
▪ Archived episodes can be safely edited without duplicating
▪ Audcity.download = free editing software
F. Host friendliness
▪ Help and support
▪ Dave Nelson
▪ Search other casts and meet other hosts
G. Disadvantages
▪ Unreliable as a stand alone platform → Solutions readilyavailable
▪ No file transfer capability
5. Include your non-profit in your podcasting strategy
6. Quick start guide with technical focus