Thomas Paine
Reputation is what men and women think of us; character is what God and angels know of us.

Earning Your Reputation

1.    What does “Earning Your Reputation” mean?

2.    Is it important?  Why?
A.    Branding

3.    How I do to take care of my reputation on-line?
A.    User Friendliness
▪    Answer your correspondence quickly.
▪    FAQ/F&Q pages
▪    Interact with people as directly as possible, especially in a crisis
B.    Ascertainment
▪    Google Alerts
▪    Yahoo Alerts

4.    How we handle failure counts more than how we handle success
A.    FFEF download example